Chambray & Co.
At Chambray Co. we combine modern aesthetics and traditional crafts, using the Indian woman's inherited expertise in needlework to up-cycle textile that has been spilled out of the system. We source discards from large textile and garment producers and use our craft to carefully piece the waste together, hiding the flaws and enhancing the products. Our products celebrate Craft in its true maximalist glory and also hold a promise of being worn, loved and even passed on. Started with a passion for contemporary expression of Indian crafts and from an intuitive perspective on ‘artisanal clothing’ at Chambray Co. we honour the versatility of Indian embroideries while gently reminding the Indian women of their roots reviving their skills of needle work. We encourage responsible consumption by disrupting existing supply chains and creating an alternate closed loop system of procurement, production promotion.