Shrujan is an organisation located in Bhujodi, started in 1969, when Kutch was facing severe droughts. It has enabled women kaarigars to use their skill of embroidery to become self-sufficient and to earn a dignified and steady income. Over 50 years Shrujan has revitalised the ancient craft of hand embroidery, growing into a family of 3000 women belonging to 12 traditional communities. Expanding the vision of its founder Chandaben Shroff, Shrujan has started the living and Learning Design Centre (LLDC) as a world class craft and cultural museum.