Inspired by the happy gurgling sound made by babies, the word ‘Aagghhoo’ is a joyful expression of babyhood. Aagghhoo is a sustainable baby brand built on 3 key pillars - Pure & Conscious, Gender Neutral, Functional Superiority. With 'Design for Empathy' as the bedrock of their design process, they are building simplified parenting systems for new age conscious parents. Aagghhoo supports artisanal & local weaving communities and works with plant & minerals based organic natural colours and natural/organic/indigenous/ vegan materials. Which makes it truly organic and safe for little ones. As a slow and essentialist baby brand, they promise to spoil you for 'less but the perfect choice'. They have 200 artisans associated with their group.